Cognitive Interviewing to Pretest Attitude Questions

Authors

  • Serena Liani Università degli Studi di Roma “Sapienza”, Rome
  • Fabrizio Martire Università degli Studi di Roma “Sapienza”, Rome
  • Maria Concetta Pitrone Università degli Studi di Roma “Sapienza”, Rome

DOI:

https://doi.org/10.13136/isr.v5i2.108

Keywords:

Pretest, Cognitive interview, Attitude questions

Abstract

The purpose of this paper is to assess the potentials and the limits of the cognitive interview to pretest attitude questions. The paper begins with a preface describing what cognitive interview is and what are its theoretical roots. Then we take part in the debate on the cognitive interview and we discuss the strengths and weakness of its strategies. Lastly, we present the design and the findings of a methodological research on the effectiveness of the two strategies typical of the cognitive interview – the think-aloud and the verbal probing – in order to pretest attitude questions.

Author Biographies

Serena Liani, Università degli Studi di Roma “Sapienza”, Rome

Dipartimento di Comunicazione e Ricerca Sociale

Fabrizio Martire, Università degli Studi di Roma “Sapienza”, Rome

Dipartimento di Comunicazione e Ricerca Sociale

Maria Concetta Pitrone, Università degli Studi di Roma “Sapienza”, Rome

Dipartimento di Comunicazione e Ricerca Sociale

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Published

07.09.2015

How to Cite

Liani, S., Martire, F., & Pitrone, M. C. (2015). Cognitive Interviewing to Pretest Attitude Questions. Italian Sociological Review, 5(2), 237. https://doi.org/10.13136/isr.v5i2.108

Issue

Vol. 5 No. 2 (2015)

Section

Articles

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