Cross-Platform Political Communication by Target and the New Season of Politics in Italy
DOI:
https://doi.org/10.13136/isr.v14i10S.765Abstract
The results of the 2018 national elections, together with the socio-demographic heterogeneity of the main social platforms, make it interesting to understand if and how social categories have been mentioned or incorporated into the 2022’s national electoral campaign in Italy. This contribution aims to analyze the multi-platform communication of the main political candidates from various coalitions and parties to investigate whether they based their media campaign on specific social categories and issues, and whether this effort had the electoral impact it deserved. Empirical evidence shows that only some candidates have focused their attention on specific social categories without taking into account the diverse audiences of the platforms.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ferdinando Iazzetta, Gabriella Punziano, Ciro Clemente De Falco, Domenico Trezza
![Creative Commons License](http://i.creativecommons.org/l/by/3.0/88x31.png)
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
(APC) Article and submissions processing charges
ISR does not ask for articles and submissions processing charges APC
Authors who publish in this journal agree to the following points:
- Authors retain the rights to their work and give to the journal the right of first publication of the work, simultaneously licensed under a Creative Commons License. This attribution allows others to share the work, indicating the authorship and initial publication in this journal.
- The authors may enter into other agreements with non-exclusive license to distribute the published version of the work (eg. deposit it in an institutional archive or publish it in a monograph), provided to indicate that the document was first published in this journal.
- Authors can distribute their work online (eg. on their website) only after the article is published (See The Effect of Open Access).