OKOEGUALE, A. Towards a Conceptual Framework for Defining Iconic Brands: A Critical Review of Studies. Italian Sociological Review, [S. l.], v. 12, n. 2, p. 459, 2022. DOI: 10.13136/isr.v12i2.558. Disponível em: https://italiansociologicalreview.com/ojs/index.php/ISR/article/view/558. Acesso em: 4 may. 2024.