The three consumer profiles in Italy

Authors

  • Domenico Secondulfo University of Verona

DOI:

https://doi.org/10.13136/isr.v2i3.38

Keywords:

consumer groups, Italian families, sociology of consumption

Abstract

The purpose of this essay is to identify the choice and purchase profiles that can generalise consumer groups among Italian families. By means of multivariate research, the author has been able to identify three choice profiles, three strategic summaries that direct consumers when they make their purchases. The choice
tendency composition that was used to create the various profiles has remained constant over time and has allowed, furthermore, the author to pursue its progress over the passing of time and compare its extent and evolution.

Author Biography

Domenico Secondulfo, University of Verona

Department TeSIS - Section of Sociology

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Published

10.12.2012

How to Cite

Secondulfo, D. (2012). The three consumer profiles in Italy. Italian Sociological Review, 2(3), 125. https://doi.org/10.13136/isr.v2i3.38

Issue

Vol. 2 No. 3 (2012)

Section

Articles

License

Copyright (c) 2012 Italian Sociological Review

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